Tracy C. Gold

AUTHOR, EDITOR, TEACHER

What to Write in a Book for a Baby Shower (Instead of a Card)

If you are bringing a book to a baby shower instead of a card, it can be hard to know what to write. Cards are ephemeral–subject to oohs and aahs, and then put in a pile or discarded. (Though I think we’ve all gotten cards with messages so special and thoughtful we’ve kept them!) Books, though, will be cherished by the family and hopefully read again and again.

I have a popular post on my blog about how to host a “bring a book, not a card” shower, and I am seeing some people asking what to write in a book when you’re bringing it to a baby shower.

Well, as the author of some pretty darn cute books that you could–no, should–bring to a baby shower, I have some ideas for you.

*All Amazon links in this post are affiliate links. Help me fund this blog by using them to buy books!

Keep it Simple

Just write “To the FAMILY NAME,” with love, YOUR NAME. That’s really enough if you’re having a mental block about it. If you know the baby’s name, include that. You can also write Baby LAST NAME.

The Name Problem

Normally, you won’t know a baby’s name by the time of a baby shower. So I always go with a last name. However, if the parents have two different last names, I would always recommend checking with someone who knows about the baby’s last name before writing it down. Want to skip the name problem? Just write “Welcome, Baby” or “We already love you, Baby!”

Write Something Related to the Book

Many books will give you opportunities to write something cute. For example, my book, “Call Your Mother” (affiliate link) has an entire page where readers can write a note for the person to whom they are “dedicating” the book. I loved it when the Familius publishing team came up with this idea. Here are some things I’ve written on this page when giving the book to my friends:

“I know you’re going to be a great mom because you’re a great friend.”

“I am here for you whenever you need it. I know you’re going to be a great mom!”

“I can’t wait to meet your baby and see you as a mom!”

You could also go funny with something like “There are Moms Way Worse Than You” and say: “You won’t suck as bad as these moms.” (Recommended for close friends only!) Or–pair “Go the F to Sleep” with my book “Everyone’s Sleepy but the Baby” and write “I hope you have a good sleeper!”

Something About the Parents or Family

When I was pregnant, I looked through my childhood books. I found a note in the book “Good Dog Carl” from my parents’ best friends. It said something like “Your parents love animals so much, we know you will too.” For some reason, that made me bawl! It really doesn’t take much to bring tears to the eyes of a family expecting a baby. A sweet memory of the new parents as children or something relative to their family will do the trick!

I may come back and add to this post as I have more time, but in the meantime, what are your ideas for writing notes in a book to a new baby? Leave them in the comments!

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Hybrid Publisher Red Flags AKA Vanity Publishers

Today I got an email from a writer that made me very angry on her behalf, and on the behalf of all writers just trying to get their books out into the world. She detailed several “offers” from “hybrid” publishers all costing an arm, leg, and the family dog.

Now, there is a lot wrong in the world of traditional publishing, too. It’s extremely hard to break into and I’ve seen many horror stories and broken hearts. I really do think the market is ripe for reimagining; there’s got to be a better way to do this.

But so-called “hybrid” publishing ain’t it. I’m going to tell you why, and share the red flags that should make you run away from these unethical businesses, fast.

Let’s take a moment for some definitions, which I’ve pulled and updated from my post on how to evaluate whether a publisher is traditional or vanity. I’ve used bold to note my updates which particularly pertain to picture books.


Traditional publishing
 is when a publisher chooses to publish a book and takes charge of the editing, design, distribution and basic marketing. (Marketing mileage varies WIDELY.) The author receives royalties and maybe an advance. The author pays NOTHING to get published. For picture books, the author DOES NOT PAY FOR THE ILLUSTRATIONS. The publisher finds and pays the illustrator, normally with an advance and then half of the royalties.

Self publishing is when an author publishes a book themselves, either by piecing together freelancers/DIYing or working with a company that helps take a book from a manuscript to a final book. The author puts all the money up front and keeps all of the profits from the book. For picture books, authors typically pay illustrators and any other service providers with flat fees because it’s too complicated to keep track of the royalties. Distributors like Amazon do take a percentage of self-published books.

Hybrid publishing or vanity publishing is when a publisher convinces an author they’re chosen/special yet charges them money to publish their book. My original description did not include “hybrid” as “vanity” publishing, but lately, I’m having a hard time seeing how any “hybrid” publishers are NOT “vanity.” I’ve heard of authors spending as much as $40,000. Today I learned about a publisher asking for $15,000 to publish a picture book. Vanity publishing also covers those anthologies/collections that seek out authors but then charge $100 or so for a copy of the book. Traditional anthologies, lit magazines, and collections GIVE contributing authors at least one free copy of the book or magazine.

Confusion and Clarifications

When I talk about hybrid in this post, I am talking about publishers who are hybrid, meaning they charge authors to publish their books. There are also authors who call themselves hybrid, and confusingly, this is not at all the same thing. Hybrid authors are those who use a mix of traditional publishing and self publishing. This is A-OK, totally normal, and increasingly common given the problems with traditional publishing. No ethical issues there!

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Events for Spring 2024

Hello, everyone! I have a ton of events coming up this spring relatively local to the Baltimore, MD area. As I tell my friends, want to see me in the few months after a book launch? Come to a book event! I’ve had plenty of events before where very few people come, so it can be so meaningful when people do show up.

That said, if you have an event where you know there will be a ton of kids, I am happy to show up and do a storytime and/or craft activity for them! Ping me at tracycgold@gmail.com. I’m probably looking at the fall right now as spring is packed!

Tracy with her daughter Ava with a table of books on the porch of The Ivy Bookshop

Local Events for Readers

Saturday, April 20, 10:30 am
Storytime and Craft
Snug Books
Baltimore, MD

Saturday April 27, 1 pm 
Annapolis Book Festival (this still only shows last year’s schedule)
Key School, Annapolis, MD
Reading and signing

Thursday, May 2, 10:30 am: FULL
Storytime and craft
Weber’s Farm 
Parkville, MD
Free, but tickets required. Register here. FULL AS OF 4/3/24


Saturday, May 4, 10 am 
Storytime and craft
Park Books
Severna Park, MD

Sunday, May 5, 9 am 
Storytime and Craft Morning at The Ivy–RSVP so we can get the right supplies, please
Baltimore, MD

New: Saturday, May 11, 10:30 am story time, with signing to 2 pm 
Storytime and signing at Kenilworth Mall’s “Momosa” event
Towson, MD

New: June 22, 2024
Chesapeake Children’s Book Fest
Easton, MD

Webinar for writers
Thanks to Reedsy, a platform of publishing professionals where I get a ton of my editing work, on April 3rd at 3pm Eastern, I’ll be chatting live about “Common Mistakes in Dialogue and How to Avoid them.” Register here. There will be a video and transcript available afterward, too, and you’ll be notified if you register even if you can’t attend. 

Don’t Forget My Classes!
Students are enjoying my Beginner’s Guide to Writing Picture Books!
You can buy it on Thinkific. Or access it with a Skillshare subscription. 

And of course, my class on rhyming picture books is still live! Here’s Thinkific and Skillshare

Want to know about future events? Follow me on Instagram and Facebook or join my email list!

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Podcasting Kids: The Krieger Schecter Connector Podcast

I just had to share this adorable video/podcast that the kids at Krieger Schechter put together during my last visit to their school. I am the Silverman-Brown author in residence this year, which means I am coming for three visits over the course of the year. In my first visit, I talked with children about coming up with ideas and research. In my second visit, we talked about drafting and structure. When I return in April, we’ll be talking about revision. Throughout, we’ve been using my book “Trick or Treat, Bugs to Eat” as a jumping off point to talk about how bats can affect a region’s ecology. Krieger Schechter is planning to have kids make bat boxes to install at the school to give these helpful bug eating critters a safe home.

I love sharing my process and hopefully inspiring all of these young people!

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Beginner’s Guide to Writing and Publishing Picture Books

Writing and Publishing Picture Books: A Quick and Fun Beginner's Guide

This new on-demand class goes through all the FAQs I get from new picture book writers, and then some!

This class is shorter and quicker than my in-depth course on writing rhyming picture books but still jam-packed with information about traditional publishing, self publishing, structure, language and everything you need to get started with writing picture books.

Find more details and enroll on Thinkific, where you will be added to a community for students of all of my classes.

Join Skillshare to access both classes, minus the community attached to them.


You can also reach out to me at tracycgold@gmail.com with questions at any time!

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7 Creative Gifts for Creative Writers

It is the season of shopping! Er…I mean, giving. If you’re looking for a gift for a writer in your life, or if you’re looking for a gift for yourself (coming from someone who absolutely fills her own stocking), I’ve got some great ideas for you. These ideas are focused on writers, but many of them apply to any creative.

Most creative fields are rife with self-doubt. I speak for myself and for many writers and artists when I say that we can feel a great sense of guilt when we take time to work on our craft instead of doing more pressing tasks. Most writers I know have nagging questions in the back of their minds: “Am I good enough?” “Should I really be spending time on doing this?”

Here’s the thing: having someone in your life who supports you as a writer or creative can make the difference between giving up and persevering. Giving someone support for their dreams is more meaningful than any gadget or soft sweater.

And I joke about filling my own stocking, but the truth is that someone’s gotta do it. No one else is going to buy me socks, hair ties, chapstick, and candy. I enjoy all of those things, so I do it for myself. So if no one else is giving you the gift of encouragement to pursue your dreams? Do it yourself.

So, while a post like this may seem commercial, there is a layer of meaning here about believing in your loved ones, and believing in yourself. You deserve it!

Ok, enough sappiness. On to the gifts.

Yes, my own classes on writing or a coaching session make great gifts…but I also have ideas that don’t cost a cent. Full disclosure, all Amazon links are affiliate links (help me fill that stocking?).

Here we go! 
1. The gift of time. Especially for parents like me, there is never enough time! Think about what you can take off someone’s plate (or what you can take off of your own plate) to give the gift of time to write. If you want to make this into a cute physical object, you can make an IOU gift card which is good for, say, one night a week of dishes or laundry duty if that’s normally their chore, or a few hours of watching the kids when it’s normally your spouse’s time (or a few hours of babysitting for a non-spouse loved one). If you’re trying to clear your own plate, is there something you can say no to that’s filling up a lot of your time? A chore you can let wait? A dinner you can order instead of make?

The key is to then use that free time to actually be creative, or to help your loved one do so. This is where having a physical object or card can be a helpful reminder. Personally, I make a calendar event to block out time for myself to write. 

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Best Picture Books about Horses

I love horses and I love picture books! So…whenever someone asks about picture books about horses, I’m your girl. I was going through some favorites today and thought I’d post a list.


These links are all affiliate links which means if you buy these books (or your regular Amazon purchases) through these links, you’ll be supporting my horse and picture book habits. Thank you!

What books have I missed? Please comment with your suggestions!

Clip Clop by Nicola Smee

This one is so much fun to read aloud! It’s perfect for younger kids, babies on up.

Horse Power: How Horses Changed the World by Jennifer Thermes

My kid is obsessed with this book. It is a longer non-fiction read. My kid’s takeaway is pretty much that horses make the world a better place! I agree!

If I Had a Horse by Gianna Marino

This book is spare and beautiful. So beautiful, in fact, that when I saw it at the library, I knew I had to have my own copy, and bought one lickety split.

The Ultimate Book of Horses by Sandra Laboucarie illustrated by Helene Convert

This one was just recommended to me but I had to add it on here because we have a ton of the books in “The Ultimate Book of” series, and I never knew a horses one existed! This series is super interactive and fun, with more than you’ll ever want to know about cities, space, dinosaurs…you name it.

Fritz and The Beautiful Horses by Jan Brett

A scruffy pony saves the day! A beloved classic from my childhood.

Sergeant Reckless: The True Story of the Little Horse Who Became a Hero by Patricia McCormick, illustrated by Iacopo Bruno

For the older range of picture book readers (a mature four-year-old at youngest on up), this is an incredibly touching story about a brave horse who becomes a war hero. The book shows a little bit of war, but isn’t too scary.

Wild Horse Annie: Friend of the Mustangs by Tracey Fern, illustrated by Steven Salerno

Another true story, about a woman who spoke up to protect wild mustangs. A more whimsical read (I mean, just look at the adorable cover!).

This Way, Charlie by Caron Levis, illustrated by Charles Santoso

This absolutely beautiful book tells the story of a blind horse who becomes friends with a grumpy goat. It’s based on a true story, but is lyrical and spare in a way more common to fiction.

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New On-Demand Class on Writing Rhyming Picture Books

Photo by Sean Scheidt

I am excited to announce my new on-demand class, “How to Write Rhyming Picture Books.” I’ve had so many friends and clients say they wanted to take the real-time classes I’ve led…but that the schedule didn’t work. Thus the idea of on-demand classes. It’s impossible to recreate the energy of real-time classes in an asynchronous mode, but I knew there had to be a way to capture at least some community feel.

I did my research, and landed on Thinkific as a platform to host online courses and a community discussion around those courses. While students will engage with the content at different times, this community will allow for discussion and for me to weigh in with feedback on student projects and questions.

When I recently polled my Facebook friends, several people asked for a class on rhyming picture books specifically. So, I have planned a class and scripted all of the videos. Now, before I film, I’m offering the class for presale. This way, I’ll make sure I have enough interest in the class to make all the videos, and I can also incorporate feedback on my curriculum to make sure I’m offering the best possible class.

So…I’m excited to introduce my pre-sale for “How to Write a Rhyming Picture Book”! Think of this like a Kickstarter…if I can get 10 people to sign up for the class by June 16, I’ll go ahead and create all the videos and launch the class by August 1 (if not earlier). 

If I can’t get 10 people to sign up, I’ll refund everyone’s money and rethink whether it’s worth offering the class. But I think I’ll find 10! 

I’m offering the class at a special discounted price before June 16 as well. Right now the class is $89 to join, a 30% discount from my plan for the permanent price ($129). 


The class includes a private community where you can connect with other writers and post your project for the class, which will be a new spin on a classic nursery rhyme. I’ll be able to chime in and provide feedback on the projects for the first 10 people who sign up for the class (and hopefully more, but that’s going to depend on demand). 

I plan to offer this class on Thinkific in both video and written format. You can watch or you can just read. For my audiobook/podcast fiends, you will also be able to purely listen to most of the class.

As a heads up, I’m likely going to launch this course on Skillshare as well eventually but that will be primarily video due to how that platform works. As of now, I’m planning to keep the course cheaper on Thinkific than the cost for a Skillshare membership. 

Find more details and sign up here!

Please feel free to reach out with questions at tracycgold@gmail.com.

Looking for a class that’s more for beginners? Check out my on-demand class on writing and publishing picture books for beginners on Thinkific and Skillshare.

This course includes:

  • The opportunity to post one of your books and get feedback from other students and me
  • Details on basic types of picture books and their typical length
  • Guidelines for structuring picture books
  • Tips on style and language in picture books
  • Templates for formatting both rhyming and prose picture books

Feel free to email me at tracycgold@gmail.com if you have any questions!

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How to Write a Picture Book Query Letter (Template and Example) 

I have great news about picture book query letters: they can be extremely short and simple! Many authors agonize over query letters for novels and memoirs because they are key in convincing an agent to read a whole book. Picture books, on the other hand, are so short that agents are likely to at least skim the whole book as long as the query letter is half-decent. Back when I was an agent intern going through query letters, that’s certainly what I did.

Of course, you should still carefully compose a solid query letter, but much of the advice you’ll find online about query letters is geared toward longer books. So, here’s my take on writing a picture book query letter (with an example of my own successful letter).

Keep in mind that traditional publishers find the illustrators for their books. You only need to submit the manuscript and there’s no need to mention an illustrator. If you’re an author/illustrator, read to the bottom for some tips just for you!

Follow the basic template you’d use for any book: the hook, the book, and the cook. 

  • “The hook” is your elevator pitch—how would you describe the book in 30 seconds to intrigue someone? 
  • “The book” is your longer description of the book—if you need it—and how that book fits into the market. As you’ll see in my example below, I only used “the hook” to describe my book on its own, and the next paragraph was describing my book in relation to other published books. I didn’t want to say my own book was the next “Goodnight Moon” or “Go the F*ck to Sleep,” but I knew my book was in conversation with those books, so I found a way to work them in. In addition, I included titles published by Familius to show that my book would be a good fit for them. When you’re writing to an agent and not directly to a publisher, it’s much harder to find books they’ve worked on. I would not even try to look this up, but rather just use any relevant book that has been published in the last few years. 
  • “The cook” is your bio. Keep this very short and sweet. If you have relevant expertise, include it—for example, if you teach kids how to sail, and your book is about a sailboat, or you’re a shark researcher writing about sharks, definitely say so. 

Note: for novels and memoirs, you’ll hear that you should not give away the ending in the query letter. For a picture book, I would 100% give away the ending. Reading a longer book is an immersive experience and you might need the suspense to keep agents turning the page. Yes, some picture books rely on suspense, too, but the agent/editor is going to see the ending in about two minutes once they skim your manuscript, so you might as well get them surprised/chuckling about the ending in the query.

After your query, unless the submission guidelines say otherwise, I would recommend pasting your book below your query and attaching it. Say so in your email, and include the courtesy line “This is a simultaneous submission” if you’re writing to more than one agent or publisher. If you’re writing to agents, you can add something like “I would be happy to send along other picture books if you’re interested,” as agents generally like to see multiple picture books before signing a new client.

Picture Book Query Letter Example

Below is my successful query for “Everyone’s Sleepy but the Baby” (affiliate link). 

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I Wrote a Picture Book. Now What? 

One of the best parts of my work as a picture book author and freelance editor is talking to people who have written their own picture books. I love hearing their ideas and guiding them along the process of figuring out what to do next with their books. 

Keyboard


I recently found myself wishing for a centralized place for the resources and advice I most commonly share. When I first started working with picture books, I had to piece together all of this by myself, and a blog post like this would have been super helpful. (Want a more thorough guide? Check out my on-demand class on writing picture books for beginners on Thinkific and Skillshare.)


So, here we go! 

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