Tracy C. Gold

I have great news about picture book query letters: they can be extremely short and simple! Many authors agonize over query letters for novels and memoirs because they are key in convincing an agent to read a whole book. Picture books, on the other hand, are so short that agents are likely to at least skim the whole book as long as the query letter is half-decent. Back when I was an agent intern going through query letters, that’s certainly what I did.

Of course, you should still carefully compose a solid query letter, but much of the advice you’ll find online about query letters is geared toward longer books. So, here’s my take on writing a picture book query letter (with an example of my own successful letter).

Keep in mind that traditional publishers find the illustrators for their books. You only need to submit the manuscript and there’s no need to mention an illustrator. If you’re an author/illustrator, read to the bottom for some tips just for you!

Follow the basic template you’d use for any book: the hook, the book, and the cook. 

• “The hook” is your elevator pitch—how would you describe the book in 30 seconds to intrigue someone? 
• “The book” is your longer description of the book—if you need it—and how that book fits into the market. As you’ll see in my example below, I only used “the hook” to describe my book on its own, and the next paragraph was describing my book in relation to other published books. I didn’t want to say my own book was the next “Goodnight Moon” or “Go the F*ck to Sleep,” but I knew my book was in conversation with those books, so I found a way to work them in. In addition, I included titles published by Familius to show that my book would be a good fit for them. When you’re writing to an agent and not directly to a publisher, it’s much harder to find books they’ve worked on. I would not even try to look this up, but rather just use any relevant book that has been published in the last few years. 
• “The cook” is your bio. Keep this very short and sweet. If you have relevant expertise, include it—for example, if you teach kids how to sail, and your book is about a sailboat, or you’re a shark researcher writing about sharks, definitely say so. 

Note: for novels and memoirs, you’ll hear that you should not give away the ending in the query letter. For a picture book, I would 100% give away the ending. Reading a longer book is an immersive experience and you might need the suspense to keep agents turning the page. Yes, some picture books rely on suspense, too, but the agent/editor is going to see the ending in about two minutes once they skim your manuscript, so you might as well get them surprised/chuckling about the ending in the query.

After your query, unless the submission guidelines say otherwise, I would recommend pasting your book below your query and attaching it. Say so in your email, and include the courtesy line “This is a simultaneous submission” if you’re writing to more than one agent or publisher. If you’re writing to agents, you can add something like “I would be happy to send along other picture books if you’re interested,” as agents generally like to see multiple picture books before signing a new client.

Picture Book Query Letter Example

Below is my successful query for “Everyone’s Sleepy but the Baby” (affiliate link). 

One of the best parts of my work as a picture book author and freelance editor is talking to people who have written their own picture books. I love hearing their ideas and guiding them along the process of figuring out what to do next with their books. 

I recently found myself wishing for a centralized place for the resources and advice I most commonly share. When I first started working with picture books, I had to piece together all of this by myself, and a blog post like this would have been super helpful. (Want a more thorough guide? Check out my on-demand class on writing picture books for beginners on Thinkific and Skillshare.)

So, here we go! 

If you’re looking for some NEW books to read to or give to your kids, my friend Tamara Girardi has built an amazing list of books coming out in 2021! She has organized them by month, so you can preorder books for a kid in your life and know that they’ll have books every month of 2021 (yes, I am three months late in posting this, but I hope Tamara will do this for 2022 as well!).

What’s the cookie? If you submit each book you preorder to Tamara’s Google Form, she will enter you in a drawing for a $100 gift card.

The books range from picture books up to young adult, and they are, at a glance, from very diverse creators, featuring diverse characters.

Of course, as I know well, the original month of a book’s publication isn’t always the month it will come out, so why not order two per month to be safe? (;

Always wanted to write a picture book, but not sure where to start? Or maybe you’ve written a few and don’t know if they’re any good, or what to do with them now that you’ve written them.

Join me for a free class on “The Basics of Writing Picture Books” via the Orange County Library System on Tuesday March 9 at 6:30 to 7:30 pm EST. You don’t need to have a library card there to attend. Anyone can register at this link!

We’ll cover picture book writing basics, trends in the current picture book market, and what to do after you’ve written a book. Plus, we’ll do a fun creative writing exercise! Hope to virtually see you there!